The 3rd IFC EDGE Students' Design Competition was launched to promote sustainable building practices in Ghana. This program is aimed at architecture students who represent the next generation of the building design ecosystem.

Curate Mktg engaged nine top-tier media houses, including Citinews Room, GhanaWeb, Myjoyonline, AmeyawDebrah, Pulse Online, News Ghana, Ghone, B&FT, and Daily Graphic to cover the launch event. These outlets published stories and articles across multiple platforms, including online, print and radio, providing extensive coverage to the target audience.

Role

• Press release writing and distribution

• Press conference planning and coordination

• Press interview coordination

• Monitoring & reporting