WhatIF Foods, a pioneering Singapore-based company dedicated to sustainable and healthy living, launched BAMnut Milk in Ghana. This plant-based milk is crafted from 100% Ghanaian bambara beans, offering a creamy, lactose-free alternative to traditional dairy products.

Curate Mktg secured prominent media coverage through three leading publications: GhanaWeb, MyjoyOnline, TV3 and CitiNews. This strategic move ensured extensive visibility for the product, reaching a broad and engaged audience.

Role:

• Media identification and planning

• Concept development

• Press release drafting and distribution

• Press Coordination

• Media monitoring and reporting