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WhatIF Foods

Influencer Marketing

Project

WhatIF Foods, a pioneering Singapore-based company dedicated to sustainable and healthy living, launched BAMnut Milk in Ghana. The milk is a plant-based milk made from 100% Ghanaian bambara beans. BAMnut Milk is a creamy and lactose-free alternative to traditional dairy.

Curate Mktg engaged chef influencers as a key element of its PR strategy to boost awareness of BAMnut Milk during its market entry into Ghana.


Role:

  • Influencer Identification

  • Messaging and message pack for influencers

  • Campaign Management

  • Performance Tracking

  • Reporting and Analysis

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