Yemaachi Biotech required a comprehensive 360-degree campaign (ATL and BTL) to launch its Sheba HPV Test, an innovative home sampling kit for testing high-risk human papillomavirus (HPV), a leading cause of cervical cancer, responsible for 99% of cases. The product was set to launch in Ghana during Cervical Cancer Awareness Month.

We developed and implemented a campaign plan aimed at raising awareness about HPV testing and cervical cancer prevention, encouraging participation, and motivating women in Ghana to take proactive steps towards their health.

Role:

• Content Strategy

• Content Creation

• Social Media Management

• Paid Ads