WhatIF Foods, a pioneering Singapore-based company dedicated to sustainable and healthy living, launched BAMnut Milk in Ghana. The milk is a plant-based milk made from 100% Ghanaian bambara beans. BAMnut Milk is a creamy and lactose-free alternative to traditional dairy.

Curate Mktg engaged chef influencers as a key element of its PR strategy to boost awareness of BAMnut Milk during its market entry into Ghana.

Role:

• Influencer Identification

• Messaging and message pack for influencers

• Campaign Management

• Performance Tracking

• Reporting and Analysis