Yemaachi Biotech required a 360-degree campaign (ATL and BTL) to launch its Sheba HPV Test, an effective home sampling kit to test for high-risk human papillomavirus (HPV), which is responsible for 99% of cervical cancer cases. Their goal was to launch this first-of-a-kind product in Ghana during Cervical Cancer Awareness Month.

Objectives included: 
- To create awareness of the Sheba HPV Test amongst  the target audience (TA) 
- To educate the TA on how to use the kit, where to  get it and the benefits of doing the test 
- Drive conversation around cervical cancer, demystifying the myths and hampering the key  message on Early detection saves lives